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The player gene: why we’re wired to play. Part 1.
From logo to lore.
ARGs or Alternate Reality Games—the future of interactive marketing.
Your brand gamified
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Red Bull: Your Play, an interactive gaming experience.
Le Domaine Bugatti: The Golden Era
PDXCON: A remixed fan convention.
Nicolas Laloux: Gentleman Bohème’s scavenger hunt.
BEHY: A portal to the Hydraverse
Twitch: Helios Rampart Initiative
Red Bull: Settle the Score
The Connected Store: fully immersive engagement
Nacon: An immersive challenge
Le Domaine Bugatti: Framing a masterpiece
Paradox Interactive: Bloodlines
Mercedes-Benz: Official Grand Prix Party 2024
The Cube: Takeover
Neon Oasis: an immersive brand launch
PUBG: Building Brand Lore
Funcom Dune: A virtual campaign
Dior: The universe of Joy
Les Printemps du MAC: Bleu Minuit
Piaget: Polo S Launch
Mercedes-Benz: F1 Grand Prix
Bell: Osheaga Festival
Balenciaga: Wall Street
Krug Créations 2006 Event
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