Where we play
We blend the best of interactivity, advertising, and entertainment to create something totally new.
With transmedia narrative design and play, we give deeper meaning to your engagement by crafting dynamic brand ecosystems that don’t just communicate a message—they invite audiences to live it.
[001] Gamified Engagement& Activation
Your community is unique, and so is the way we activate it. In a world of fleeting attention spans, we build brand playgrounds—immersive experiences and community moments that people want to engage with.
From ideation to execution, we collaborate closely with you, bringing immersive ideas, hands-on playtesting to the table. No cookie-cutter solutions here. Whether it’s a month-long Twitch party or an Instagram scavenger hunt, we transform fleeting interactions into lasting bonds, making your brand a place where people want to spend their time.
It’s not just fun. It works. In fact, it works better than traditional media when it comes to driving engagement and loyalty. Our clients have seen boosts in engagement by as much as 1256%, and cost per impression as low as $0.79 (compared with an industry average of $3.25).
Long story short: treat your engagement strategy like a game, and it makes people want to play.
[002] Alternate Reality Games& Transmedia Storytelling
Next-gen consumers are probably playing a game, not watching your ads, and fragmented media habits make it harder than ever to connect. That’s where we come in. We help you decode the Player Gene—the deep motivations that drive audiences to connect, explore, learn, and win.
It’s not just hardcore gamers who have the instinct to PLAY. Almost two-thirds of North Americans play, whether it’s on mobile or with a souped-up gaming PC.
From designing brand currencies that unlock special perks, to personalized merch for branded clans, we create experiences that turn passive viewers into active participants.
Your brand story deserves to be heard on more than a single platform. We spread clues across social media, real-world locations, and beyond, inviting your audience to think, solve, and collaborate. Together, we craft adventures where players live your story, building excitement, engagement, and a loyal community ready to follow the journey wherever it leads.
[003] Influencer& Earned Media
Influencer engagement and earned media transform campaigns into dynamic conversations, turning audiences into passionate advocates. We craft immersive experiences—gamified unboxings, live challenges, and interactive missions—that inspire KOLs, influencers, and their communities to engage, solve, and share.
By strategically activating on platforms like Twitch, Discord, and other digital hubs, we connect with fans where they naturally gather. Rooted in cultural insights, these bespoke activations amplify organic reach through trusted voices, cutting through the noise and generating authentic buzz without over-reliance on paid media.
[004] Play-BasedHybrid Events & Experiences
What does this mean for you?
A brand story that’s not just told but experienced. We craft immersive, interactive journeys that turn your audience into active participants. Think rich brand lore with unforgettable characters, digital clues that lead to real-world rewards, and ARGs that spark collaboration and curiosity.
From concept to execution, we design seamless adventures that keep fans engaged, fuel online buzz, and deepen loyalty with every interaction. It’s not just marketing—it’s storytelling reimagined.
[005] CRM &Data Optimization
Your CRM program doesn’t have to be just promos and marketing emails. We use CRM as a keystone of our play-based marketing campaigns, supporting and strengthening the immersive adventures we design through gamified experiences that keep users engaged and unlock valuable behavioural insights.
With this playful yet powerful approach, we build out world-class email and SMS programs that are as engaging as they are effective.
With this playful yet powerful approach, we build out world-class email and SMS programs that are as engaging as they are effective.
Through continuous testing and optimization, every communication becomes part of a rewarding and evolving narrative, capturing critical behavioural data that fuels smarter connections, exponential growth, and (let’s be honest) an ROI that’s nothing short of magical.
