HAUS OF PARK - LET'S PLAY

We are a play-based marketing agency. We transform your brand and IPs into immersive adventures, blending game mechanics with interactive storytelling.

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Red Bull

Red Bull: Your Play, an interactive gaming experience.

ARG

Gamification

Influencer marketing

Transmedia activation

Arterra Wines

Nicolas Laloux: Gentleman Bohème’s scavenger hunt.

Engagement marketing

Gamification

Influencer marketing

Transmedia activation

Bugatti

Le Domaine Bugatti: The Golden Era

Built environment

Experiential design

Immersive environments

BEHY

BEHY: A portal to the Hydraverse

Branding

Engagement marketing

Gamification

Transmedia activation

Paradox Interactive

PDXCON: A remixed fan convention.

ARG

Engagement marketing

Experiential design

Transmedia activation

Twitch

Twitch: Helios Rampart Initiative

Gamification

Influencer marketing

Transmedia activation

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What happens when a gaming studio meets an advertising agency?

We turn brands into immersive adventures that captivate and connect. Through PLAY, we spark buzz with innovative Alternate Reality Games (ARGs), boost loyalty, and grow engaged communities where collaboration thrives.

We don’t just tell stories—we create worlds.

Our agency —

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[001]GAMIFIED ENGAGEMENT & ACTIVATIONS

Crafting interactive and playable campaigns that build loyal fan bases and communities.

When people PLAY, they stay.

Learn more —

[002]ALTERNATE REALITY GAMES (ARG) & TRANSMEDIA STORYTELLING

Building narrative worlds where your brand comes alive. Through clues, challenges, and story elements across digital and physical spaces, we create immersive adventures to captivate your audience.

Stories are powerful—but when they’re played, they become unforgettable.

Learn more —

[003]INFLUENCER & EARNED MEDIA

We co-create cultural moments with influencers and KOLs, designing immersive experiences that captivate their fans—think roleplaying adventures, live missions, and side quests that blur the line between content and engagement.

That’s how campaigns become conversations, and audiences grow into loyal communities.

Learn more —

[004]PLAY-BASED HYBRID EVENTS & EXPERIENCES

Enhancing your brand activations with gamification mechanics wherever your audience lives, plays, and connects—whether that’s on Twitch, Discord, TikTok, or in real life.

Let’s create something worth talking about.

Learn more —

[005]CRM & DATA OPTIMIZATION

Weaving interactivity and play into CRM strategy to show you who your audience truly is. Turn every interaction into an opportunity to learn and deepen engagement.

Data comes alive through play.

Learn more —

Crafting interactive and playable campaigns that build loyal fan bases and communities.

When people PLAY, they stay.

Learn more —
Building narrative worlds where your brand comes alive. Through clues, challenges, and story elements across digital and physical spaces, we create immersive adventures to captivate your audience.

Stories are powerful—but when they’re played, they become unforgettable.

Learn more —
We co-create cultural moments with influencers and KOLs, designing immersive experiences that captivate their fans—think roleplaying adventures, live missions, and side quests that blur the line between content and engagement.

That’s how campaigns become conversations, and audiences grow into loyal communities.

Learn more —
Enhancing your brand activations with gamification mechanics wherever your audience lives, plays, and connects—whether that’s on Twitch, Discord, TikTok, or in real life.

Let’s create something worth talking about.

Learn more —
Weaving interactivity and play into CRM strategy to show you who your audience truly is. Turn every interaction into an opportunity to learn and deepen engagement.

Data comes alive through play.

Learn more —

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Red Bull: Your Play, an interactive gaming experience.

ARG

Gamification

Influencer marketing

Transmedia activation

Nicolas Laloux: Gentleman Bohème’s scavenger hunt.

Engagement marketing

Gamification

Influencer marketing

Transmedia activation

Le Domaine Bugatti: The Golden Era

Built environment

Experiential design

Immersive environments

BEHY: A portal to the Hydraverse

Branding

Engagement marketing

Gamification

Transmedia activation

PDXCON: A remixed fan convention.

ARG

Engagement marketing

Experiential design

Transmedia activation

Twitch: Helios Rampart Initiative

Gamification

Influencer marketing

Transmedia activation

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